Anybody with any sort of online presence needs an ezine or email newsletter. Despite the massive problems SPAM or unsolicited emails have created, email newsletters are still the most efficient and reliable way of staying in touch with prospects and mostly people who have already visited your site.

Email newsletters are actually a very effective alternative to SEO (search engine optimization) which in recent years has proved to be a very risky thing for a site to rely on. This is because, in an effort to beat spammers and other scum artists, search engines have constantly been changing their rules and approach to how they rank sites. The result is that many webmasters have woken up to find that their entire traffic has been wiped out by some small adjustment a search engine has done that has seen them disappear from the rankings.

With a huge opt-in email list created from a good email newsletter or ezine, the webmaster is much more in control and can use his ezine to ensure that high traffic to their site is maintained at all times.

Unknown to many people, an ezine can be used to make money and generate funds on its’ own. There are two main ways of doing this. Firstly you can carry advertisements in your ezine and secondly you can actually sell subscription to your ezine, if the content is good enough.

The easier option is probably carrying ads which will depend on the number of people you email newsletter is reaching. Naturally the higher the number, the better. Usually a circulation of about 5,000, which is not too difficult to achieve, will make it very easy for your ezine to attract advertisers.

Although selling subscriptions is the more difficult option, it can work quite well in some fields and depending of course on how good your information is. In fact some smart online entrepreneurs have used their high circulation free ezine to successfully promote and sell subscription for a paid version of the same email newsletter.

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