Improving mailing list opt-in rates
From non-profit organization sites to forums to e-commerce sites, websites of a variety of types can benefit from newsletters as a marketing tool. Newsletters continue placing our website names and offerings in subscribers’ in-boxes and minds. They give subscribers something they want and reasons to return to your site. And as long as we aren’t spamming, those subscribers chose to receive that newsletter — which gives it an advantage over the thousands of ads they’re bombarded with every day.
Opt-in newsletters are a form of permission-based marketing. But unlike advertisements, mailing list subscribers also control when to stop receiving them.
Of course, some people subscribe to newsletters but end up not reading them. Some of the steps we can take to improve mailing list opt-in rates can also help raise the percentage of subscribers who read our newsletters.
Make subscriptions an easy choice
Just about everyone who is online has …