Google Roundup
Google has been in the headlines several times recently. This week, we’re taking a look at some of what’s new in the Google world.
Google caches and copyright infringement
Let’s say that you wrote a web page, uploaded it to your site, and then removed it. For whatever reason, you didn’t want it online any more. Most of us have done that at least once. It’s our website, and we control access to its content, right?
Not if Google cached it.
Is it a copyright infringement when Google caches our web pages, even after we’ve taken them offline? That’s what Nevada attorney Blake Field thought when he filed a lawsuit against Google. The judge ruled against Field, naming these reasons among others:

Serving a web page from a cache is an automated action, and the end user clicks on the link for the cached page.
Field did not disallow caching via either a meta tag …

Ranking Google PageRank
The question comes up often in online forums: “How can I improve my site’s Google PR?”
And the question that sometimes follows it: “Why do you care about PR?”
PageRank (PR) is important for some reasons, but it’s often credited with more influence and value than it has.
What is PageRank?
PR is a number from 1 to 10 that Google assigns to web pages to indicate their value in the Google system. Only the most popular sites have a PR of 10. It’s no surprise that google.com’s PR is 10; adobe.com and apple.com share the same strata. Yahoo.com, on the other hand, is only at PR9, on the same level as msn.com.
PR is just one of the factors Google weighs in search engine results ranking.
A PR of 0 means the page hasn’t been ranked yet or its PR has been removed. It can take months for PR to appear for new …

Challenging Google
As Google expands its range of services, the challenges against Google also grow. In this news roundup, we look at how some companies may be competing against Google and at some ways that Google has not managed to please everyone.
Google, Yahoo, and ad growth
Online advertising is doing well. That’s the conclusion drawn when looking at the growth of Yahoo and Google advertising according to recent numbers released. Yahoo has continued to have strong demand for its online ads, and traffic to its web search system has risen 15 to 20 percent. Google saw a 79-percent increase in revenue over last year.
While Google is still the clear leader in online advertising, analysts say that there is room for both Google and Yahoo. Apparently there is room for other advertising services as well. For more information, see the article Google, Yahoo Results Show More Room for Ad Growth.
Settling with Google
All advertising …

Marketing Freebies from Google
If you’re in the planning stages of a new web site, or if you’ve recently launched your first site, it’s pretty exciting to claim you little piece of W3 real estate. But it can also be a bit discouraging when you can’t find your new site listed on Google or any of the other search engines – not even on page 148 of Google’s SERPs (search engine results pages). So, how do you get a little recognition for your cyber store?
Well, you can pay an SEO company to optimize your site (no guarantees), you can buy one of the many SEO applications (still no guarantees) or you can even advertise on Google using the Adwords program – a PPC (pay-per-click) marketing program that places those sponsored links on Google’s SERPs. You’ve seen them, over there on the right side of the SERP under the heading “Sponsored Links” …

Web Hosting Provider Tips: Your Customers Stay Connected With Google Gears
The world is on the move and it’s taking its information with it. Cell phones aren’t telephones any more. With a basic cell, you can access the web, download music, upload videos and more – all with a device that comes FREE with a two-year service contract.
Laptops equip you to take the office with you and turn any hot spot into a satellite office. And wireless coverage is expanding rapidly.
Because of this expanding use of online applications, there are several companies that have introduced offline-online technology that enables offline users to compose emails, launch online apps and perform other “connectivity-required” tasks even when they aren’t plugged in to the grid.
Some of the companies that offer this service are Zimbra and Scrybe. These companies enable email creation, appointment reminders, contact information, project scheduling and more. It will soon be possible …