Advertising with Google AdWords
It isn’t free, but it’s effective. If we know how to use it, that is.
With Google AdWords, we’re only a few minutes away from seeing a potential increase in traffic to our sites. We could gain a lot of traffic or just a little. And how much traffic we gain isn’t completely related to how much we pay.
We could also lose a little or a lot of money.
Let’s look at how we can be in the group of people who make money using AdWords.
How Google AdWords works
We’ve all seen the AdWords ads at the right of Google search results. The same types of ads appear on various websites. The people whose ads appear next to search results chose to have them appear next to those results. They chose to have them appear on websites containing the keywords they selected. They pay varying amounts (CPC or cost per …