The Technophobe’s Guide to Building an Online Business
Part 1: Before You Even Start
If your daughter has to show you how to open your email, does that mean you’re out of luck in the e-commerce gold rush? No. In fact, visit any online book store and you’ll find lots of resources – everything from Building a Website for Dummies ­ to Building Flash Websites for Dummies – both real titles.
As you leaf through these how-to guides, you’re bombarded with computer jargon. They might as well be talking in one of those African clicking languages. It doesn’t make any sense – and these are books written for dummies!
It’s really not hard to build and launch a web site. It is difficult to market that web site so that people actually find your ebiz. There’s no “Dummies” book for that.
Over the next few weeks, we’re going to show you the bare …

Is Your Website Missing Out On the Latino Market?
Tips from Your Web Hosting Provider
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many website owners have overlooked the fastest growing segment of the American marketplace – Latinos. This article is offered by your web hosting provider and offers tips on the subject.
Latinos are part of a growing economy, they’re young (which means they buy things on the web) and they’re web-savvy. Reaching this market in a meaningful way may be the best strategic move you ever make.
Web Hosting Provider Defines the Demographic
Latino has come to have broad meaning within English nomenclature. Latino, depending on who you ask, can be someone from the U.S. whose native language is Spanish, or a …

With help from your web hosting provider
Companies, large and small, are employing every means available to get their messages across to the consumer and professionals in their particular fields. TV adverts, print ads, radio advertising, company websites and, yes, industry hubs – web hosting providers help.
An industry hub is a website that focuses on one industry, one product, one service or a single cause and they do a number of good deeds for both company and consumer:

Web hosting provider explains – Industry hubs provide useful information, often on specific products or services produced by different manufacturers or service providers. This keeps industry insiders informed on what’s new.

They usually provide unbiased informational content about the industry that is the site’s focus.

These sites provide easy access to websites of product or service providers.

Some industry hubs offer CEU training for professionals required to pick up a certain number of continuing education units annually.

They …

Web Hosting Provider Lists Ways at Which to Reduce Costs for Client Care
Whether you retail services or goods, client care is an important part of the equation for long-term, online business success – web hosting provider explains. Keeping the customer satisfied is more important than ever given that you operate in the hottest, most competitive market in history. You don’t just compete with the store or service provider down the street. This is competition on a global scale.
And without good client care, at least some of your clients will buy elsewhere the next time. Conversely, if clients and customers feel their needs have been met without a glitch, they’re going to return with the same expectations of the client care team.
But client care is expensive. Direct services – services in which YOUR employee answers the phone when customers call – are very expensive, and out of reach, even for moderately …

Preparing to Launch a Website: Locked and Loaded
If you wait until after you launch your site to start working on search engine marketing, you’re going to be spending a lot of days watching the paint dry, according to this web hosting blogger. It takes time for even the best designed, most highly optimized site to start pulling traffic and getting a little notice.
So, before the development of your site and during its construction and tweaking phases, there are a number of SEM steps you should take so you’re locked and loaded – ready to launch a marketing blast the day you go live.
You want that commercial web site to start kicking out cash ASAP. Up to that point it’s been all outgo and no income so, while you’re waiting for your site to be completed, take the following steps so you’re ready to market your site the day it launches.
First, …